Product Photo Guidelines

It is important to take quality photos of your knives so customers get a good idea of how your knife looks and how it is made. Good photos are the best way to display your product.

Follow our guidelines on how to make quality product photos to be featured on KnifeMarket.

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Technical Requirements

  • 5 - 8 photos per knife
  • Square photos (1:1 ratio). Change the aspect ratio in your camera settings, or use this online tool to crop photos to 1:1 ratio.
  • JPEG format, image pixel dimensions of at least 1000, size approx. 1MB per photo.
  • Name the photos as such: ProductName_# (eg Tanaka Santoku Wa 165mm_1, ..._2, ..._3)
  • Photos can be taken with your phone if your camera is good enough.
  • Product photos: EXAMPLE

Photo Standards

Example - view example here: QUALITY PRODUCT PHOTOS

Background - needs to be made of wood. Use a wooden plank or wooden cutting board. To achieve contrast, use light wood for darker knives and dark wood for lighter knives.

Lighting - studio photography can be expensive and takes time. If you don’t have access to a studio, take photos in the morning light, indirect from the sun to avoid excessive reflections and strong shadows.

Product Photos

  • Photos 1 & 2 - First two photos have to contain the whole knife, showing both sides of the knife. Knife should be positioned diagonally in the frame (45° on the square), tip of the blade pointing towards the top right corner. Take photos directly from above (bird's-eye view)*. *If your knife is mirror polished, you can adjust the angle to avoid reflections.
    Tip: enable “Grid” in camera settings for the perfect shot from above.
  • Photo 3 - Choil shot. Use white, A4 printer paper as a background for this photo to get the best contrast. Position the camera at the middle of the handle, and put focus on the choil.
  • Photos 4-8 - Use the same wooden background as for photos 1 & 2. The angle can be changed. These photos are for the details you would like to emphasize, such as the maker's mark, kanji, Damascus pattern, mosaic pin, handle details, transitions, scratches, imperfections, rust spots etc.
  • If you are selling used or restored knives, take photos of the imperfections (scratches, rust spots, poorly visible kanji, etc). No hidden defects please! Products sold with hidden defects will be removed and the seller banned from KnifeMarket.
  • ❗️Photos that do not follow our guidelines will be rejected and will need to be done again. This is to maintain a consistent look on KnifeMarket.

Do’s & Don'ts

Nice wooden background.
Photo taken in the morning light, no excessive shadows or reflections.
Entire knife is in the frame.
45° position on the square.
Taken directly from above (bird’s-eye view).

Too much reflection and shadows, photo taken in direct sunlight. (Tip: take photos in the morning without direct sunlight.)
Handle is outside the frame.

Knife not positioned diagonally.
Visible edges of the cutting board. Background should be without these.
Direct sunlight, shadows too strong.

Tip of the knife is pointed in the wrong direction. Point the tip towards the top right corner.
Visible edges of the cutting board.
Direct sunlight, shadows too strong.

Enable “Grid” setting in camera settings of your phone.
Photo taken directly from above (the crosshairs in the center are completely aligned).
Square photo.
Good position of the knife.
Indirect light, no strong shadows.

Photo was not taken directly from above (the two crosshairs in the center are NOT aligned).
*Exceptions are mirror polished blades. For those you can slightly adjust the angle to avoid reflections of you & your camera.

Choil in the focus and in the middle of the square.
Camera positioned in between the middle and the end of the handle.
White, A4 printer paper used as a background.

Choil not in the focus.
Knife is not in the middle of the square.
Camera positioned at the back of the handle, should be closed to the choil.
Edge of the background seen in the top right corner.
Wooden background doesn’t provide enough contrast. Use white A4 paper to get the choil in focus.

Good contrast between the handle and the background.
Nicely visible wooden patterns in the handle.

Wooden background is too similar to the handle. It is difficult to see the difference between the handle and the background.

Good light.
Wooden background.
Shows the details of the maker’s mark, kuro-uchi and Damascus pattern.
For detailed shots, you can use a side angle (no need to take these photos from above).

Excessive sunlight, strong shadows.
The details are not very visible - bring the camera closer to the blade.

Questions?
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